The biggest project that I played a role in was the Red Bull BC One World Final 2013 that was held in South Korea. Red Bull BC One is an annual international B-Boy competition organized by Red Bull. It is an individual B-Boy competition.

It was a year long project with continuous activations. I have displayed only the parts of the activations that I was directly involved with.

Sponsored Events

One of my main responsibilities at Red Bull was to negotiate, coordinate, & sponsor culturally relevant events that align with the Red Bull brand.
Below are only some of the events that I enjoyed working on.

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Opinion Leader Project

Objective: Customize a gift to one of South Korea's chart topping artist and Red Bull lover,
G-Dragon (GD).

Approach: GD is known for his love for Dragonball Z, his dogs, friends, music, and band members (Big Bang), so why not combine the world of GD with the world of Red Bull?
I approached School of Visual Arts alum, Sohyun Lim, to creatively design "GD's World" on
a Red Bull cooler.

Execution: The cooler was painted in gold and Sohyun's design was lasered into 3 sections that was snapped back onto the original Red Bull cooler.

Design mock-up

Final image of GD's RB cooler